Are you tired of not understanding the financial side of your construction business?
Enrollment for The Construction Financial Masterclass
is currently closed.
How do you know if you’re making the right financial decisions for your construction business?
If you’re like many construction business owners and leaders, you’re strong on the construction and operations part of the business, or maybe sales and business development are in your wheelhouse, but when it comes to the financial side, you have questions like…
What’s the story your financial reports are telling you?
How do you get the financial side of the business set up right, understand what your financial reports are telling you, and use that information to “steer the ship?”
How can you predict cash flow at least a few months in the future?
The lack of confidence in your financial reporting...or the complete lack of financial reporting makes it difficult to make crucial decisions about your business, like…
- Can you afford to hire a new employee?
- How should you price your work so it’s profitable?
- Which projects should you bid on, and what should you avoid?
- Do you need a line of credit, and what does it take to secure financing?
Ryan was grappling with a lot of those same questions. Here’s his story…
Ryan was good at selling and project management, so he made the jump and started his own business doing remodeling, then grew into custom homes and some commercial work.
After a few years of growing the business, he felt like he was flying blind.
He was doing several types of projects, had several employees, but he didn’t feel like he had his thumb on the pulse of his business finances. Things were going OK, and he knew he was profitable...but there were a few things he didn’t know that bothered him.
“Which types of work are most profitable, and what should I stay away from?”
“What are my financial statements telling me? What do I need to do with them?”
“I need to hire a project manager and some field staff, but how do I know I can afford to?”
“What is my cash flow going to look like over the next 6 months.”
“How is my business doing compared to everybody else? Am I behind where I should be?”
Ryan’s lack of clarity and the lack of confidence in the financial side of his business caused some sleepless nights and got him into projects that lost money.
He also missed out on opportunities to hire good people he really felt like he needed, but wasn’t confident enough to pull the trigger on.
I’m curious...have you experienced any of those frustrations and questions?
“If you don’t have regular and accurate financial statements,
you’re driving your business 100 miles an hour
down a one-way street the wrong way,
at night, in the fog, without lights.”
Jim Blasingame
Whatever you do, avoid these 4 situations:
While coaching and training construction business owners over the past few years, I’ve come up with 4 situations my clients find themselves stuck in.
You may be stuck in one, but you have to get unstuck and overcome each situation if you’re going to get where you want to be.
#1. Zero systems
Running the business out of a checkbook, maybe even mixing personal and business expenses.
Trying to make business decisions based on a bank account balance.
You know how important it is to get the financial side of the business set up properly, but it’s overwhelming and you don’t know where to start.
Result: You don’t have any financial information.
#2. Hoped software would take care of it
Signed up for accounting software, hoping technology will compensate for a lack of bookkeeping expertise.
Opened up the software to find it is completely blank. No chart of accounts, no processes to follow.
Tried their best to get it setup, but didn't know how to do it.
Got overwhelmed and behind, and abandoned it.
Result: You have some information, but don’t have accurate financial reports you can rely on.
#3. Information but no insights
You have a bookkeeper and a CPA but you don’t feel like you can make business decisions based on the information they’re giving you.
Maybe you’re not sure how competent your bookkeeper is, or if they’re doing it correctly.
You have some financial information but you don't know what it means, or you don't have the confidence to make decisions based on the information.
Result: You have information, but you’re not able to make confident decisions with it.
#4. Trying to figure everything by yourself
One common problem is thinking you can (or have to) do everything by yourself.
Reading blog posts?
Listening to podcasts?
Trying to piece together a system from various sources.
That stuff will only take you so far. You need more. You need direction from experts who specialize in construction financials.
Who is helping you?
Who is holding you accountable?
Your answers to these questions are VITAL to reaching your goal.
Think about this...
How would it feel to know the most profitable projects you should focus on, and which types of work you need to drop?
Imagine knowing what your bank account will look like 3 months out...even 6 months.
Imagine opening up your financial reports, and knowing exactly what to do with that information.
What if you could set goals for your business and personal income, and know exactly how you’re tracking toward them?
What will it feel like to have a profitable business with solid financial data you can make decisions with?
What if you could confidently make big decisions about your business?
What’s going to be the best part for you?
Introducing
The Construction Financial Masterclass
That’s why I created the Construction Financial Masterclass to help you overcome each of these mistakes and help you master the financial side of your construction business.
The Construction Financial Masterclass isn’t just a course.
It’s a Masterclass designed to guide you step-by-step and teach you the principles and strategies needed to master the financial side of your construction business even if you’ve never looked at a balance sheet and you have no idea where to start.
- 4 on-demand video modules
- Checklists and execution plans
- Lifetime access
-
Construction finance expert instructors
4 on-demand video modules: Four video modules you can watch at your convenience, each designed to give you the most important information you need on each topic.
Checklists and execution plans: Your time is limited, so you don’t want to spend time doing anything you’re not supposed to be doing. That’s what tried-and-true checklists are for, to keep you on track.
Lifetime access: You’ll be able to watch the video modules whenever you want, however many times you want. How much is too much? I’ll leave that up to you to decide.
Construction finance expert instructors: You'll learn from a panel of hand-picked financial professionals who work with construction businesses every day.
Each video module will leave you with an easy-to-follow execution plan so you can methodically implement what you've learned.
Frequently Asked Questions:
When does the course begin?
As soon as you enroll, you'll receive access to the Revenue Maximizer and Module 1 of the Masterclass to get you started.
Do I need to join live webinars or can I go through this at my own pace?
The video training modules will be available 24x7, so you don't need to join live webinars. There will be live weekly group coaching calls, but the recordings will be available afterward, so you won't miss anything.
When are the Live Group Coaching Calls?
Every Wednesday at 2:30pm Eastern for six weeks beginning March 24, 2021.
What is this Masterclass about?
A lot of builders and remodelers are suffering from "profit bleeds" and chaos in their projects.
They get to the end of the project, end of the month or end of the year and they don't have enough to show for all the time, energy, money, risk, and everything else they put into owning a business.
Or...
Maybe they're profitable, but there's just too much chaos in the business. Working too much, inconsistent results, unhappy customers, stress and anxiety, or even burnout.
Their business isn't supporting the lifestyle they want. It's not creating the time and money that will allow them to do what they want, like grow the business, take a vacation, hire the right people.
Their business is a source of stress and frustration.
It's not giving them the time, freedom and sense of accomplishment they're looking for.
What if there were proven strategies you could use to boost your bottom line profitability, without hiring more people or finding more customers?
How would it feel to have a company that runs like a well-oiled machine?
What if you had more time, more money and more freedom? What have you been wanting to do for months or years?
That's why we built this Masterclass. To show you how to harness the power of CoConstruct so your business will support your ideal lifestyle.
The strategies and tactics - which we've developed over the past 20 years of constructing over $500 million in projects - will give you the keys to running a profitable, low-chaos business.
This Masterclass includes:
What will you learn in this Masterclass?
This Masterclass covers four primary topics:
1. Set up a Precision Bookkeeping System
You'll get answers to questions including:
- What is the best way of going about implementing a job costing system?
- What level of detail is required to be effective in job costing?
- Best practices for tracking job costs.
- How to set up your books the right way.
2. How to analyze your financial statements
You'll learn:
- What financial reports should you be looking at, and how often?
- How do you analyze a balance sheet to determine the financial condition of your business?
- What is the story telling you?
- How can you use financial reporting as a tool to help guide decisions?
- How do you track profitability on projects?
- How to get a clear picture of your overhead and labor burden.
3. Pricing your work for profit
In this module you'll uncover:
- How to determine overhead costs for bidding purposes.
- Which financial reports should be used to inform how you bid projects?
- How do you drive your projects to be more profitable?
- Strategies for eliminating the most common “profit bleeds.”
4. Maximizing your cash flow
In this module you'll learn:
- How to predict and manage your cash flow even when running multiple projects.
- Strategies for maximizing cash flow.
- How to establish targets for revenue and profitability that will optimize cash flow.
- A process for translating monthly targets into execution plans for the field.
The Resource Center
Resource #1: The Revenue Maximizer
The Revenue Maximizer is a template and system that will give you the tools to:
- Accurately forecast your cash flow 3-6 months into the future
- Set targets for revenue and profit each month
- Communicate those targets to your team
- Drive your projects and your business to achieve your financial goals
This is the single best resource I have ever developed for construction business owners.
People have paid $2,000 for it in the past, but you'll get it free with the Construction Financial Masterclass
Resource #2: Exclusive Q&A Access
When you have a specific question, you want an answer.
That’s why you’ll have the opportunity to participate in exclusive Q&A with the financial experts.
Resource #3: Strategic Planning Guide
“No wind blows in favor of a ship without a direction.” Seneca
This guide will help you clarify, or even uncover the vision and direction for your business.
You’ll be challenged to answer questions you may have never considered, and establish goals that will get you moving in the right direction.
Resource #4: Productivity Hacks to Boost Profitability
32 proven strategies you can use to help your field crews and trade partners improve productivity on the jobsite, and profitability for you.
Resource #5: Optimize Your Overhead Execution Plan
This guide will help you review the indirect costs of your construction business as well as some of the risk management parts of the business, and equip you with proven strategies to get the most bang for every buck you spend on overhead costs.
- Fraud audit checklist to help you identify and close common gaps where fraud occurs.
- Insider tips to help you save money on insurance policies and reduce risk.
- Outsourcing checklist with ideas to help you minimize staffing costs.
- Options for turning your accounts payable function into a profit center
How much does it cost?
Most people believe they have to hire a unicorn employee they can trust who understands construction finance, or spend years taking college courses so they can master the financial side of their construction business.
Instead, I’ve discovered that there are a few key things you need to learn and systems you need to put into place.
If you own or lead a construction business, or you plan to start a construction business, this is for you.
You have a few options:
Option #1: Keep doing what you’ve been doing...and continue being frustrated and annoyed with the results.
Option #2: You could find college finance courses, at a cost $600 - $1,800 per course, and hope they are applicable to a construction business.
Option #3: Recruit, hire, train and pay an employee to do this for you. The average salary of a Controller for a construction company is over $90k.
Option #4: Join the Construction Financial Masterclass and let a group of trusted construction finance experts and me help you master the financial side of your construction business so you can….
Have peace of mind because you know your numbers.
Make strategic business decisions with confidence.
Maximize the profitability of your projects.
Feel like you’re in the driver’s seat of your business.
What's it going to be?
STANDARD MASTERCLASS
$497
One time payment
The full Construction Financial Masterclass
4 video modules
Checklists and execution plans
Lifetime access
Revenue Maximizer
Exclusive Q&A
Strategic Planning Guide
Productivity Hacks to Boost Profitability
Optimize Your Overhead Execution Plan
*Be one of the first 20 to enroll and get the Leaders Club price of $697 only $397.*
What Students Said About
The Construction Financial Masterclass:
"You can't be successful without this information. The Financial Masterclass covers very valuable information to running a successful construction company."
- Todd Arnold
"The Financial Masterclass is a great resource. It’s informative in both things to consider doing right away, as well as reaffirming things you might already be doing. It really aided in some areas where we could do better."
- Kevin Slone
"I liked the actionable next steps the most, and the Revenue Maximizer tool is going to help with planning for the future."
- Ashley Steffens
"This is exactly what I need at the moment. Your timing couldn't have been better. It's money well spent!"
- Rosalie Faber
"The Revenue Maximizer changed my way of thinking about how to achieve my desired revenue goals."
- Jerry McDaniels
"Love the Revenue Maximizer. I keep returning to it. Good stuff, thank you!"
- Sean Hawk
"Do it! The 4th module (How to Maximize Cash Flow) was awesome!"
- Ashley Fleschner
"Right to Left thinking that I learned in the Revenue Maximizer allows me to clearly define my goals, which gives me an outline to building the systems to get me there."
"It's more valuable to our continued success than I could ever have imagined!
We are so excited to implement the strategies and ideas we learned and are ready to take our business to the next level!"
- Erica Thompson
"Having started with your course just a few weeks ago and jumping into the Master Class as well, You have given me a passion for my business again. My vision has started to be attainable and that is a beautiful thing. 15 years of building a company (the hard way) and in 3 weeks my whole world has been flipped sideways."
- Brett Kappelle
"Right to Left thinking that I learned in the Revenue Maximizer allows me to clearly define my goals, which gives me an outline to building the systems to get me there."
We are so excited to implement the strategies and ideas we learned and are ready to take our business to the next level!"
- Erica Thompson
"Completely worth the investment. I wish I could have taken this class two years ago. I'd be farther ahead."
- Andrew Meaders
"Life changing. No exaggeration. You guys have really made an almost incomprehensible correction on the direction of my business ergo, my life. I'm serious. I can't thank you guys enough!"
- Tom Williams
"If you want to make more money in your business, sign up. You have no idea what you are missing out on."
- Thomas Roes
Frequently Asked Questions
My bookkeeping is a disaster. Will this help?
Yes. You'll learn how to get your bookkeeping set up the right way, which is the foundation for any business. Then you can come back to the other modules later, since you'll have lifetime access.
Will this be right for my specific type of construction business?
This Masterclass will apply to every type of construction business. It is for residential, commercial, industrial, general contractors, specialty contractors, subcontractors...it's for everyone.
How much time will I need to commit to this?
The video modules are on-demand, so you can watch them at your convenience, as many times as you need. You won't have to worry about missing live webinars.
No. You can watch the replays of the videos at your convenience, as many times as you want.
There are four weekly webinars beginning Thursday April 8th at 11am Eastern / 10am Central / 8am Pacific.
What software do I need to have?
This Masterclass is not specific to a type of software. Quickbooks will be the basis of the training examples, but the concepts and principles you learn can be applied to any software. You also do NOT need to use a specific project management software.
I'm just getting started with my business. Should I wait a while to sign up?
If you're in the first year or two of business, or planning to start a business, there is no better time to get your financial foundation in place. According to the US Bureau of Labor Statistics, 64% of construction businesses fail in the first 5 years.
Can I share this with my employees?
Absolutely. It will be a great training resource for you and your team.
I have another question about this Masterclass. How do I get answers?
Please email your questions to support@constructionleadingedge.com.
Are you ready to master the financial side of your construction business even if you've never looked at a balance sheet?
STANDARD MASTERCLASS
$497
One time payment
The full Construction Financial Masterclass
4 video modules
Checklists and execution plans
Lifetime access
Revenue Maximizer
Exclusive Q&A
Strategic Planning Guide
Productivity Hacks to Boost Profitability
Optimize Your Overhead Execution Plan
Enrollment Closes In...
todd@constructionleadingedge.com
2020 Construction Leading Edge, LLC
- Matt and Katyana, Quebec
"Todd's teachings are profound....it's packed full of great ideas. Ideas that will save you hundreds of working hours and tons of money. Everyone now knows what winning looks like. If you're looking to 10X your investment, this is the place to do it."
- Ryan Hammers, Jacksonville, FL
"I've been looking for something like this that can help us grow our business. Everything Todd has inspired us to do has brought good results."
- Roy Garner, Ohio
"This is a total goldmine of information."
- Jay Fields, Texas
"Awesome program. It's so easy to get off course, but if we simplify it and just have a damn process, it becomes so much easier. Thank you for taking the time to make an in-depth course like this. It is awesome."
- Brad Rigney, Kentucky